How Well-Written Content Affects SEO

People have probably read lots of tips and tricks designed to get their website pages to rank highly in search results or they may have had unsolicited offers from companies who claim that they can get your site into the top 10 results in Google. Some of the tips might sound sensible to you. Others might seem a bit weird. As for the companies making those promises, I’d recommend that you don’t get involved with them at all.

Agorithms change over time to keep search results relevant, so rendering a previous recommendation is useless, even dangerous. The search engines are trying to provide the pages most likely to be relevant to the humans doing the searches. They mostly do this by deciding which attributes of each page contribute to the relevance and then weighing all of these up to rank the different pages, display them in order on a search results page.

If the search engines do their job properly, the top organic or non-sponsored results, should be the most relevant, and so the most satisfying to users. The search engines are trying to measure the relevance of the content on their pages. They’re trying to see how well written the content is. The irony is people don’t write well when they’re trying to somehow improve SEO. Instead, they try tricks like keyword stuffing, hidden text, repetitive and uninformative blocks of text, cross-linking and other techniques that might temporarily improve their ranking for a specific time, but are more likely to get thembanned.

My suggestion is that true search engine optimization is what happens when you write concise, authentic, useful content. That content is likely to contain the terms that people really search on that’s likely to be surrounded by other similar, equally useful information. Well-written content should be placed near the top of search results, but correlation isn’t the same as causation.

Just because people who charge you money for search engine ranking use some of the same techniques doesn’t mean that all of their techniques are going to work or that, if they work today, they’ll work equally well tomorrow. In fact, some of the tricks that SEO practitioners used five years ago are now coming back to cause problems because the major search engines now penalize sites that use those tricks. It’s far better to invest your time and money in creating the best possible content you can on the subjects you care about than to spend it on dubious promises that require you to make your text almost unintelligible to regular humans.

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Is there a way to view PowerPoint presentations on a website without having PowerPoint installed?

You have to have Office Live, which I believe comes with any Office 365 subscription.

You store the PPT on your Microsoft One Drive (Cloud Storage). Set it to public sharing. Open it up it up in office.live.com

Then select, File -> Share -> Embed.

This gives you the necessary iframe code to embed the PPT into a web site. That way, your site users do not need to have PowerPoint installed in order to view your slide shows.

For instance, I am on a system right at this moment that does not have Office at all. But I can still view the slideshows on your site.

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Protect your files from Malware

We want our customers to be aware of Malware (malicious software) threats and know how to prevent them from infecting their computers and servers. Here are some tips that can help you avoid malware and other types of viruses:

  • Be an email skeptic: Malware is often spread through emails links or attachments. Don’t open attachments or click on links from people or companies you’re not familiar with.
  • Free software – too good to be true? Downloading free software is tempting, but it may include spyware and other malicious content. Only download software from trusted vendors.
  • Down with the pop-ups: Block pop-up windows and don’t click on links or buttons within them.
  • Bump up your browser security: Go into your web browser settings and make sure your security settings are set to medium or higher.
  • Beware of illegal downloads: While it’s tempting to watch a movie that’s still in theatres on your computer, many files shared on illegal file-sharing sites have pieces of malware attached to them.
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Editing a PDF Document

To edit a PDF document, open it with Adobe Acrobat. Once opened, click on the Tools located in the upper right corner. There you will see several options used to edit an existing PDF document.

If you need to edit (change) a banner, which is a picture, expand the Content Editing section and click on Edit Text & Images. Adobe Acrobat will scan the document and mark all pictures and text. You can then move existing banner (picture) or you can delete it and add a new one.

To add a new picture, click on Add Image, also located in the Content Editing section. Browse to a location of the desired banner and select it. You will then be able to resize it and place it whenever you want.

You can do the same with text.

When you are done, click File and then Save As… and give your document a new name, so that you can keep the original.

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Notes on Cascading Style Sheets (CSS)

This template uses a CSS-based layout, which means that the page sections (header, sidebar, content, and footer) are positioned using CSS rather than within a table-based grid. Because this results in cleaner code, your pages load faster and search engines may rank your page better than they would in a table-based design.

When looking at your pages while in Design view, some elements may not appear correctly. Fonts may seem too large or small; spacing between elements may seem too wide, etc. While this can be a bit disconcerting, you will find it easy to keep previewing your site in a browser as you make changes. This will display your page correctly. To preview your pages, save the page after each change and then go to File > Preview in Browser.

Occasionally while editing your pages, you may “lose” the formatting. When this happens, save the page and then hit F5 to refresh your page. The page should snap back into position and the styles will return.

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Internet Explorer 7x Problem – Some Page Layouts Are Not Working

I deal with many people who work with Windows XP (Unfortunately). But Windows XP’s last supported Internet Explorer was IE8. And, unfortunately, I have to add code to attempt to make pages IE8 compatible.

But I make no effort to make pages IE7 compatible and, if I do so, it almost always causes issues with the modern browsers. For instance, removing block will bring back spacing problems.

In the height if its popularity, IE7 web pages were still being built using a lot of table layouts. It never supported a single line of HTML5 or CSS3 and most modern code has both in it. With so few people in the world using IE7, I would advice that no amount of effort put towards it is a good investment. Microsoft and all web companies agree with me. That’s what I mean when I say, “not supported.” Microsoft and the industry in general has abandoned it and long ago made announcements that they will in no way support the IE7 platform nor attempt to make web sites work with it. More recently, most companies did the same with IE8.

Attempting to support extremely outdated browsers is a ton of effort to support perhaps 1% of the internet public. It is much more cost-effective to simply tell that 1% that the issues they see are their fault. You don’t see Nintendo making Wii U games compatible with the Nintendo 64. That’s the same number of generations back as IE7.

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How to Make Your Printer Ink Last

When you need to print an important document, nothing is worse than an empty printer ink cartridge.  Save money and make your ink last longer with these 5 tips.

When you need to print an important document, nothing is worse than an empty printer ink cartridge.  Save money and make your ink last longer with these 5 tips:

1. Use eco-friendly fonts: Use less ink and paper with Ecofont, a font that uses about 20% less ink or toner compared to standard fonts.
2. Install GreenPrint: A type of software called GreenPrint analyzes your print jobs, calculates your potential savings, and lets you easily delete pages you don’t want to print.
3. Optimize your printer settings: Making “low quality” your default printer setting, printing in black and white, using print layout and reducing resolution can make a big difference in the amount of ink you use.
4. Use “Print What You Like:” If you need to print a web page, check out Printwhatyoulike.com, an online website editor that lets you easily cut out unnecessary page elements such as ads.
5. Change your habits: Get in the habit of reviewing your documents before sending to the printer to review for errors, find opportunities to reduce image size, or combine pages.

Article courtesy of JustAnswer, www.justanswer.com

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Are visitors engaging with your website?

Make informed decisions about your website by knowing how much time people spend on
your site, which pages they leave from, and whether they return.

Getting people to your site is just the beginning. Keep an eye out for these three visitor behaviors to see whether people stay engaged once they arrive:

How often they hit the Back button
Your bounce rate shows you how many people click the Back button on your site. Aim for lower bounce rates on your most important pages.

How long they stick around
Keep an eye on visit duration to know how long visitors stay on your site.

Whether they’re coming back for more
Offer updated content based on how many new vs. returning visitors you see coming to your site.

Watch these metrics across all reports to see if your most important pages are delivering. You might be surprised at some of the insights you’ll discover.

Happy analyzing,
The Google Analytics Team

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Dreamweaver Versus WordPress – Which Is Best?

Dreamweaver Versus WordPress

Cartoon © TOONrefugee.com

Dreamweaver and WordPress are just tools, each with their own strengths and weaknesses. The decision to use one, both (as I do) or some other tool (which I also do) should depend upon your goals. As a trained web designer/developer, knowing both Dreamweaver and WordPress enables me to create and manage websites effectively. Being a good choice for many applications, I myself use WordPress on blogs and small websites for a number of clients. Be aware that there are specialized areas such as e-commerce that are really specialties unto themselves and best left to experienced developers. I have found that large websites done in WordPress run much slower than Dreamweaver websites because each php command interacts with the database, adding quite a bit of overhead. WordPress also utilizes plugins, that many of these are unreliable or could even contain malware and this could take down a large website.

Using Dreamweaver – HTML, CSS, uploading files to your server, etc. – is truly the basic building blocks of web design/development. Knowledge in those areas allows me to manage/maintain small, static HTML sites and also gives me more site management flexibility. Managing more complex sites, especially ones based upon a Content Management System (CMS) such as WordPress is something that requires more experience and I tend to go to Dreamweaver for these.

To be more technical, the more you know about HTML and CSS, the more successful you’ll be modifying a WordPress theme. You should be aware, however, that the HTML/CSS in WordPress is much more complicated than what you’re likely to build on your own in Dreamweaver (CSS beyond the basics is fairly complex and also evolving). When you get to the point of making major changes to an existing WordPress theme (or creating your own) you’ll also need to become somewhat familiar with the PHP scripting language on which WordPress is built. However, once you start making changes in WordPress, things get very complex very quickly. The first level of changes – modifying the appearance of a theme – requires a fairly good understanding of HTML and CSS and I think Dreamweaver is a great place for those skills.

Conclusion

WordPress is first and foremost a blogging tool. Of course, many people are starting to use it to manage their entire site, but most of the time you can tell these sites because they look like blogs. They might have 1 or 2 static pages, but typically the blog is the most important part of a WordPress site. If that’s what your site is, then this is a good solution. With Dreamweaver you can build any type of site you want using just Dreamweaver. You won’t have the built-in tools for blogging or CMS like you do with WordPress, but you have the flexibility to build anything you like.

However, Dreamweaver is for building a website. It puts in the beginning and end tags, shows you where your coding mistakes are and allows you to drag and drop images and shapes that you can then assign properties. WordPress DOES NOT do this. If you need to edit the file, you need to be very familiar with PHP and jquery. Dreamweaver is for developing a hard-coded website, as you have much more control on a Dreamweaver website. WordPress may not be great for every site, but if you are doing a simple website that is driven by images, WordPress is the way to go and it’s end-user friendly.

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The End of Flash???

Here is an article about play flash on cellphone http://www.digitaltrends.com/mobile/adobe-flash-for-android-gone-with-barely-a-whimper/

Adobe Flash used to be what brought “the full Web” to mobile devices. Now, Adobe Flash for Android is gone…and the full Web is still here.

It’s the end of an era: Yesterday, Adobe quietly removed its Flash Player from Google Play, meaning Android device owners will no longer be able to download and install Adobe Flash to access videos, games, and other Flash-based content on the Web.

For many mobile users, Flash support was a key reason for choosing Android over Apple’s iOS. After all, having Flash playback provided access to “the full Web.” That meant not just rich multimedia like online video and interactive elements, but sometimes even basic site access: There are still sites out there that rely on Flash for navigation. But Adobe was never able to deliver on its promise of a high-performance, touch-centric, battery-friendly version of Flash for mobile devices, and announced last year that it was giving up on mobile Flash in favor of HTML5 technologies. No, the hammer has fallen…”

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