Make informed decisions about your website by knowing how much time people spend on
your site, which pages they leave from, and whether they return.
Getting people to your site is just the beginning. Keep an eye out for these three visitor behaviors to see whether people stay engaged once they arrive:
How often they hit the Back button
Your bounce rate shows you how many people click the Back button on your site. Aim for lower bounce rates on your most important pages.
How long they stick around
Keep an eye on visit duration to know how long visitors stay on your site.
Whether they’re coming back for more
Offer updated content based on how many new vs. returning visitors you see coming to your site.
Watch these metrics across all reports to see if your most important pages are delivering. You might be surprised at some of the insights you’ll discover.
The Google Analytics Team